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Professional Post-Graduate Certificate
Management of AI in E-commerce and Retail Marketing
A 5-month executive Postgraduate Certificate degree designed for professionals in retail, marketing, e-commerce, and Fast-Moving Consumer Goods (FMCG) or for those willing to expand their knowledge in this growing industry. This Professional Postgraduate Certificate provides strategic and practical skills to lead AI-driven transformation, applying AI in marketing, customer analytics, personalisation, omnichannel strategies, supply chain, and retail media to stay competitive in the digital and phygital commerce era. Besides, the programme awards 30 ECTS credits, making it easier for companies to access grants or benefit from tax deductions. Upon completion, participants can later continue their studies and progress towards a master’s degree.
5 Months
30 ECTS
September
April
English
Spanish
Brussels (English)
Madrid (Spanish)
HyFlex (English/Spanish)
In the rapidly evolving landscape of e-commerce and retail, artificial intelligence (AI) stands as a transformative force, reshaping how businesses engage with customers and optimise operations. This Professional Postgraduate Certificate is meticulously designed for mid to senior-level professionals aiming to harness AI’s potential in the retail sector. Participants will delve into AI-driven strategies for personalised marketing, inventory management, and customer experience enhancement, equipping themselves with the skills to lead digital transformation in their organisations.
Accelerate Digital Leadership: Learn how to drive customer engagement, loyalty, and revenue using cutting-edge marketing analytics, personalisation engines, retail media, and AI-assisted tools. Gain insights into how machine learning in marketing can optimise campaigns and enhance the customer experience.
A programme designed to respond to Market demands: This Professional Certificate has been designed jointly with Publicis, the number 1 global communications and marketing services agency, creating an Industry-led curriculum developed in consultation with leading technological companies and professionals.
Flexible Executive Format: Stay in your job while you upskill. With HyFlex delivery, join classes from anywhere every other weekend, with practical online modules and real-time collaboration.
Upgrade to Master Level: Upon completion of the professional certificate, participants can upgrade to a master’s level by completing additional modules and a final project.
Bridge Experience with Innovation: If you already have experience in different markets, this programme helps you add AI-powered capabilities to that experience, unlocking new value in your organisation or business.
Embrace Lifelong Learning: In an era where the shelf-life of professional skills has dropped to about five years, continuous upskilling is a must. By 2028, around 50% of worker skills will be disrupted by new technologies. Enrolling now is a strategic move to ensure you remain relevant and effective as a leader. Understanding the role of AI in E-Commerce & Retail Marketing is key to staying ahead in this rapidly changing field.
The e-commerce and retail sectors are undergoing a rapid transformation driven by AI. From personalised shopping experiences to intelligent supply chains, the ability to integrate and manage AI tools has become a critical and strategic leadership skill in a complex and phygital retail environment:
Graduates of the Professional Postgraduate in AI in E-Commerce and Retail Marketing gain interdisciplinary skills for the digital retail sector. This opens doors to roles that blend AI, data, and business strategy. Potential career paths include:
Our Professional Postgraduate Certificate is recommended for a wide range of professionals from marketing, sales, customer service, and related functions, across industries such as retail, finance, technology, healthcare, and consulting.
Co-created with Publicis, this Professional Certificate equips you with the strategic and technical skills to lead AI-powered transformations in e-commerce and retail marketing. Through expert mentoring and real-world projects, you’ll position yourself for senior roles at the forefront of digital innovation. Future-proof your career and stand out in a market where AI is redefining success.
Curriculum designed to support foundational, specialised and customised learning.
Over five months, participants complete five modules (each 6 ECTS credits), covering both the business and technological facets of AI in E-Commerce and Retail Marketing. Each module blends theory with practical application, ensuring concepts are linked to real executive decisions.
Establishes a foundation in modern Business Strategy, with emphasis on how digital disruption are reshaping competitive dynamics. Students will learn to align this digital and technological development with overall business goals, drive organisational change, and manage the ethical and governance considerations of deploying this technological change. This module reinforces critical thinking skills to tie this change to value creation and ROI.
Maps the current landscape and emerging trends in e-commerce and omni-channel and phygital retail. Participants examine digital consumer behaviour, online business models, and platform ecosystems. The module provides context on why AI is critical today, understanding how online marketplaces, mobile commerce, and shopper data streams create opportunities for AI-driven innovation.
This module explores how Artificial Intelligence is transforming the e-commerce landscape by enabling hyper-personalised experiences, optimising logistics and pricing, and automating customer engagement. Students will gain insight into practical applications of AI from recommendation engines and chatbots to predictive analytics and dynamic pricing strategies. Also the will be able to critically assess AI tools, understand their impact on consumer behaviour and operational efficiency, and apply data-driven decision-making to enhance competitiveness in phygital retail environments.
A deep dive into the fast-growing world of retail media networks and data-driven marketing. This module examines how AI can optimise advertising placement, targeting, and measurement on retailer platforms. Learn about programmatic advertising, AI-driven customer targeting, and attribution in an omnichannel context. This course prepares you to leverage AI for maximising ROI in marketing campaigns and to collaborate effectively with marketing teams and agencies on technology-enabled ad strategies.
In this module, theory meets practice through an applied project. You will identify a real-world challenge in your business (or an industry case) and develop an AI-driven solution or strategy to address it through application of the concepts and tools learned in previous modules.
With the successful completion of this Professional Postgraduate Certificate, graduates will obtain the standard of skills required by Middlesex University London (UK) for a certificate in:
Postgraduate Certificate – Management (Artificial Intelligence in E-commerce and Retail Marketing)
All Professional Post-Graduate Certificates are developed by UBI Business School in partnership with Middlesex University London, an institution with a distinguished heritage of excellence and innovation in higher education.
Middlesex University is one of the top 100 Young Universities in the World and top 10 transnational universities in the world. This is a programme developed, delivered, and assessed by UBI Business School, and quality assured to Middlesex University standards.
The Professional Postgraduate Certificates are structured as a coherent journey that builds strategic understanding and technical skills step by step. Over five months, participants complete five modules (each 6 ECTS credits), covering both the business and technological facets of AI in E-Commerce.
Check UBI Business School Policies here.
Applicants are invited to apply directly online (click here). Along with an application form, applicants need to submit:
Note: All students attending UBI programmes are expected to bring their personal laptops for all academic activities. Laptops should be capable of handling connections, especially run AI-related on-line applications.
Successful candidates receive a letter offering admission within 30 days of the personal interview.
UBI welcomes students from a wide range of backgrounds to maintain a diverse student body and promote a stimulating learning environment. Applicants are not discriminated against on the grounds of political views, race, ethnicity, nationality, gender, sexual orientation, religion, disability or age.
Rates for enrolment in Academic Year 2025-2026:
“I decided to expand my expertise beyond 20 years in the Medical Department and went into Artificial Intelligence, combining it with my medical and leadership background. Passion alone isn’t enough, so I went back to campus ….. Classes take place every other week, on Friday afternoons and Saturday mornings. It’s an intensive study and research programme that demands most of my free time, but my curiosity continues to keep me motivated.”
Filippo De Lorenzo
Medical Director Belgium and Luxembourg at Merck
Student of Professional Postgraduate Certificate in AI & Machine Learning at UBI
