{"id":40815,"date":"2025-04-10T10:37:32","date_gmt":"2025-04-10T10:37:32","guid":{"rendered":"https:\/\/ubi.edu\/?post_type=staff&#038;p=40815"},"modified":"2025-12-17T06:09:27","modified_gmt":"2025-12-17T06:09:27","slug":"dr-beate-stiehler-mulder","status":"publish","type":"staff","link":"https:\/\/ubi.edu\/staff\/dr-beate-stiehler-mulder\/","title":{"rendered":"Dr Beate Stiehler-Mulder"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40815\" class=\"elementor elementor-40815\" data-elementor-post-type=\"staff\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4c474 e-con-full e-flex e-con e-parent\" data-id=\"ed4c474\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f878a0 e-con-full e-flex e-con e-child\" data-id=\"5f878a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f068968 e-con-full e-flex e-con 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class=\"elementor-element elementor-element-09f97a8 e-con-full e-flex e-con e-child\" data-id=\"09f97a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3826ba1 e-con-full e-flex e-con e-child\" data-id=\"3826ba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50b3d0c elementor-widget elementor-widget-image\" data-id=\"50b3d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1-300x300.jpg\" class=\"attachment-medium size-medium wp-image-40819\" alt=\"thumbnail Beate Stiehler Mulder 11zon\" srcset=\"https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1-300x300.jpg 300w, https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1-1024x1024.jpg 1024w, https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1-150x150.jpg 150w, https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1-768x768.jpg 768w, https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1-1536x1536.jpg 1536w, https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2184289 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2184289\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"61\" height=\"120\" src=\"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/04\/orange-vector.svg\" class=\"attachment-large size-large wp-image-709\" alt=\"orange vector\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a12b4ba e-con-full e-flex e-con e-child\" data-id=\"a12b4ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9035935 e-con-full e-flex e-con e-child\" data-id=\"9035935\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8719991 elementor-widget elementor-widget-post-info\" data-id=\"8719991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7e8a450 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ubi.edu\/team_category\/bsc\/\" class=\"elementor-post-info__terms-list-item\">BSc<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bd860 elementor-position-inline-start elementor-tablet-position-block-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"17bd860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div 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class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEnglish, French, Afrikaans, German\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fadd81 e-con-full e-flex e-con e-child\" data-id=\"9fadd81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c01e5a elementor-widget elementor-widget-image\" data-id=\"5c01e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"61\" height=\"120\" src=\"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/04\/orange-vector.svg\" class=\"attachment-large size-large wp-image-709\" alt=\"orange vector\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60a1eee2 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"60a1eee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7342c654 e-flex e-con-boxed e-con e-child\" data-id=\"7342c654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b9093ff e-con-full e-flex e-con e-child\" data-id=\"1b9093ff\" data-element_type=\"container\" data-e-type=\"container\" 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https:\/\/ubi.edu\/wp-content\/uploads\/2025\/04\/thumbnail_Beate-Stiehler-Mulder_11zon-1-300x300-1-150x150.webp 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6b4b96 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"7c6b4b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"61\" height=\"120\" src=\"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/04\/orange-vector.svg\" class=\"attachment-large size-large wp-image-709\" alt=\"orange vector\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37040fea e-con-full e-flex e-con e-child\" data-id=\"37040fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70919e1a elementor-widget elementor-widget-heading\" data-id=\"70919e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">bio<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ec2778 elementor-widget elementor-widget-text-editor\" data-id=\"22ec2778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Maria Altamira, enhancing the BSc. Programme at UBI Business School, holds a PhD from Warwick Business School, UK, a Master in Marketing Management from ESIC Business &amp; Marketing School, Spain, and a Bachelor\u2019s Degree in Business Administration from Deusto University, Spain. 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fill=\"#EC6905\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLanguage\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSpanish, English, French\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed95a2c e-con-full e-flex e-con e-child\" data-id=\"1ed95a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f989b7b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2f989b7b\" data-element_type=\"widget\" data-e-type=\"widget\" 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27.6706C19.5935 26.8813 17.7665 25.6631 16.0516 23.9476L16.0162 23.983L16.0516 23.9476C14.3366 22.2327 13.1184 20.4057 12.329 19.0072C11.9343 18.308 11.6469 17.7162 11.4583 17.2993C11.3639 17.0909 11.2943 16.9262 11.2483 16.8138C11.2253 16.7575 11.2082 16.7144 11.1969 16.6853L11.1915 16.6714L16.0516 11.8114C17.2929 10.57 17.4202 8.22732 16.0516 6.85766L16.0516 6.85764L11.1686 1.97464C10.4858 1.29188 9.58991 0.95 8.6932 0.95C7.79749 0.95 6.9006 1.29189 6.21684 1.97564L2.48984 5.70264C0.983698 7.20879 0.523962 9.48259 1.37132 11.4379C3.0308 15.2673 6.44288 21.8034 12.3198 27.6804C18.1968 33.5573 24.7339 36.9684 28.5623 38.6289Z\" fill=\"#EC6905\" stroke=\"#EC6905\" stroke-width=\"0.1\"><\/path><\/g><defs><clipPath id=\"clip0_1344_3219\"><rect width=\"40\" height=\"40\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tContact\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tteodor.cimpoesu@ubi.edu\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c536207 e-con-full e-flex e-con e-parent\" data-id=\"1c536207\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-531eb473 e-flex e-con-boxed e-con e-child\" data-id=\"531eb473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-183b2eb0 elementor-widget elementor-widget-heading\" data-id=\"183b2eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Professional Experience<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-632e18c2 e-flex e-con-boxed e-con e-child\" data-id=\"632e18c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10bce15d e-con-full e-flex e-con e-child\" data-id=\"10bce15d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-39da5468 e-flex e-con-boxed e-con e-child\" data-id=\"39da5468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b85a34c elementor-widget elementor-widget-heading\" data-id=\"3b85a34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Associate Member, Henley Africa Centre for Emerging Market Consumer Studies<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9c99d7 elementor-widget elementor-widget-text-editor\" data-id=\"2b9c99d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Henley Business School &#8211; Africa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c3f0d3d e-flex e-con-boxed e-con e-child\" data-id=\"4c3f0d3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b378c5 elementor-widget elementor-widget-heading\" data-id=\"41b378c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">W&amp;R Seta Leadership Chair: Gauteng<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65886ba0 elementor-widget elementor-widget-text-editor\" data-id=\"65886ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>University of Johannesburg (UJ) \/ Wholesale and Retail Seta<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb04eab e-flex e-con-boxed e-con e-child\" data-id=\"bb04eab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30bd201 elementor-widget elementor-widget-heading\" data-id=\"30bd201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Marketing Manager<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f84462 elementor-widget elementor-widget-text-editor\" data-id=\"9f84462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Department of Marketing Management, UJ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd55ede e-con-full e-flex e-con e-child\" data-id=\"5bd55ede\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b75e87 elementor-widget elementor-widget-heading\" data-id=\"36b75e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Head: Marketing &amp; Stakeholder Engagement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e01ade9 elementor-widget elementor-widget-text-editor\" data-id=\"4e01ade9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>School of Consumer Intelligence &amp; Information Systems, UJ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031165f elementor-widget elementor-widget-spacer\" data-id=\"031165f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a73d033 e-con-full e-flex e-con e-child\" data-id=\"a73d033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7b9f9 elementor-widget elementor-widget-heading\" data-id=\"8d7b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Senior Lecturer in Marketing Management<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e622759 elementor-widget elementor-widget-text-editor\" data-id=\"e622759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>University of Johannesburg<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-428cc91d e-con-full e-flex e-con e-child\" data-id=\"428cc91d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53f820b1 e-flex e-con-boxed e-con e-child\" data-id=\"53f820b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74bc32ca elementor-widget elementor-widget-heading\" data-id=\"74bc32ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Lecturer<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ec9421 elementor-widget elementor-widget-text-editor\" data-id=\"70ec9421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UBI Business School\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bd367a6 e-flex e-con-boxed e-con e-child\" data-id=\"6bd367a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a101ba2 elementor-widget elementor-widget-heading\" data-id=\"1a101ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Lecturer<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aad88c8 elementor-widget elementor-widget-text-editor\" data-id=\"1aad88c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>University of Johannesburg<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50f29177 e-flex e-con-boxed e-con e-child\" data-id=\"50f29177\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74d9ed9c elementor-widget elementor-widget-heading\" data-id=\"74d9ed9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Marketing Consultant<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7a068b elementor-widget elementor-widget-text-editor\" data-id=\"1c7a068b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Various clients (e.g., BioSeal, Prue Leith Academy, Amka, Ergonomix, Deep Health)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6febe5b e-con-full e-flex e-con e-child\" data-id=\"6febe5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-906f857 elementor-widget elementor-widget-spacer\" data-id=\"906f857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beeb072 elementor-widget elementor-widget-heading\" data-id=\"beeb072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">MBA Lecturer &amp; Supervisor<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce24f5 elementor-widget elementor-widget-text-editor\" data-id=\"7ce24f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>IIE MSA (Monash South Africa), GIBS (University of Pretoria)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a099e3d e-con-full e-flex e-con e-child\" data-id=\"a099e3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff197ac elementor-widget elementor-widget-spacer\" data-id=\"ff197ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd9c02 elementor-widget elementor-widget-heading\" data-id=\"6dd9c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Marketing Coordinator<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fe157 elementor-widget elementor-widget-text-editor\" data-id=\"76fe157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Coverderm (Nailmetics), South Africa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e25a9dc e-con-full e-flex e-con e-parent\" data-id=\"6e25a9dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-178558b6 e-flex e-con-boxed e-con e-child\" data-id=\"178558b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-787c9eea elementor-widget elementor-widget-heading\" data-id=\"787c9eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Popular Press Publications<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65f6a1c6 e-flex e-con-boxed e-con e-child\" data-id=\"65f6a1c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-347a9d39 e-con-full e-flex e-con e-child\" data-id=\"347a9d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6679833 e-flex e-con-boxed e-con e-child\" data-id=\"6679833\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e202b9 elementor-widget elementor-widget-heading\" data-id=\"34e202b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E., Mafuratidze, N &amp; Tselepis, T. (2023). Towards and enterprising mindset in in fuel retail https:\/\/retailingafrica.com\/blog\/2023\/07\/18\/towards-anenterprising-mindset-in-fuel-retail\/<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64fb4aae elementor-widget elementor-widget-text-editor\" data-id=\"64fb4aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e838ea7 e-flex e-con-boxed e-con e-child\" data-id=\"6e838ea7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6b638 elementor-widget elementor-widget-heading\" data-id=\"ea6b638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Wait, M. &amp; Stiehler-Mulder, B.E. (2022). Seven steps to clarify the role of marketing in the\nboardroom https:\/\/www.bizcommunity.com\/Article\/196\/423\/231079.html\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c20c78e elementor-widget elementor-widget-text-editor\" data-id=\"5c20c78e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6f7bf9 e-flex e-con-boxed e-con e-child\" data-id=\"f6f7bf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65dd5b5 elementor-widget elementor-widget-heading\" data-id=\"65dd5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E. (2022). What\u2019s driving online shopping among SA\u2019s long income\nconsumers: https:\/\/www.bizcommunity.com\/Article\/196\/394\/231267.html\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83594a2 elementor-widget elementor-widget-text-editor\" data-id=\"83594a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90a0533 e-flex e-con-boxed e-con e-child\" data-id=\"90a0533\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8c463 elementor-widget elementor-widget-heading\" data-id=\"9e8c463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E. (2022). Omnichannel retail: Are your online and offline experiences\nconsistent? https:\/\/www.bizcommunity.com\/Article\/196\/182\/231642.html<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10750a3 elementor-widget elementor-widget-text-editor\" data-id=\"10750a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2c044f e-flex e-con-boxed e-con e-child\" data-id=\"a2c044f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3a824 elementor-widget elementor-widget-heading\" data-id=\"2d3a824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E. &amp; K. Mehlape. (2021). Finding balance in the overlooked informal\nretail sector.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9e474 elementor-widget elementor-widget-text-editor\" data-id=\"2c9e474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1596a2 e-con-full e-flex e-con e-child\" data-id=\"c1596a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6cc198bf e-flex e-con-boxed e-con e-child\" data-id=\"6cc198bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-478eddc3 e-con-full e-flex e-con e-child\" data-id=\"478eddc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315058dc elementor-widget elementor-widget-heading\" data-id=\"315058dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E. &amp; K. Mehlape. (2021). South African retailers\u2019 readiness for the fourth\nIndustrial revolution.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571ea05b elementor-widget elementor-widget-text-editor\" data-id=\"571ea05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b8562 elementor-widget elementor-widget-heading\" data-id=\"30b8562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E. &amp; Frazer, M. (2020). SA trends for brick-and-mortar stores \u2013the\npresent and the future<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3087a elementor-widget elementor-widget-text-editor\" data-id=\"be3087a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-469082d9 e-flex e-con-boxed e-con e-child\" data-id=\"469082d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2288ed43 elementor-widget elementor-widget-heading\" data-id=\"2288ed43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Murray, C. &amp; Stiehler-Mulder, B.E. (2019). #FutureFit yourself: Going back to basics<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-526515c6 elementor-widget elementor-widget-text-editor\" data-id=\"526515c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62da841 e-flex e-con-boxed e-con e-child\" data-id=\"62da841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1dd14 elementor-widget elementor-widget-heading\" data-id=\"2a1dd14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E. (2019). Moving from differentiation to authenticity<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758cae7 elementor-widget elementor-widget-text-editor\" data-id=\"758cae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a280302 e-flex e-con-boxed e-con e-child\" data-id=\"4a280302\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f31d78 elementor-widget elementor-widget-heading\" data-id=\"36f31d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stiehler-Mulder, B.E &amp; De Meyer-Heydenrych. Spur: \u2018n Les in wat om ni\u00e9 te doen nie** (5\nJuly 2017, Netwerk 24) \u2013 2\nnd most read article on the day and published in Beeld newspaper\nthe following day (6 July 2017). (Spur: A lesson in what not to do)**<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c7f565 elementor-widget elementor-widget-text-editor\" data-id=\"65c7f565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2017<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9444a84 e-con-full e-flex e-con e-parent\" data-id=\"9444a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5633d68 e-flex e-con-boxed e-con e-child\" data-id=\"5633d68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b865f7 elementor-widget elementor-widget-heading\" data-id=\"7b865f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Books<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b417053 e-flex e-con-boxed e-con e-child\" data-id=\"b417053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a1aa6ed e-con-full e-flex e-con e-child\" data-id=\"a1aa6ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f33fa3c e-flex e-con-boxed e-con e-child\" data-id=\"f33fa3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62eed86 elementor-widget elementor-widget-heading\" data-id=\"62eed86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Editor: Digital Marketing a South African Perspective \u2013 out November 2024 (first of its kind\ntextbook \u2013 written by the Digital Industry, reviewed by Academics - Van Schaik publishers)<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa041f elementor-widget elementor-widget-text-editor\" data-id=\"6aa041f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ead771c e-flex e-con-boxed e-con e-child\" data-id=\"ead771c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2c4c7 elementor-widget elementor-widget-heading\" data-id=\"bc2c4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Book Chapter: Juta &amp; Co. Ltd. for 2021. Marketing Management: A South African Perspective\n(author of Chapter 11 \u2013 Digital Marketing). Editor: Michael Cant.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141fb48 elementor-widget elementor-widget-text-editor\" data-id=\"141fb48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c3ee7 e-con-full e-flex e-con e-child\" data-id=\"66c3ee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4566c45 e-flex e-con-boxed e-con e-child\" data-id=\"4566c45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b53f7c3 e-con-full e-flex e-con e-child\" data-id=\"b53f7c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6132058 elementor-widget elementor-widget-heading\" data-id=\"6132058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Book Chapter: Van Schaik for 2022. Introduction to Marketing (author of Chapter 19 \u2013\nMarketing Metrics). Editor: Nicole Cunningham<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dea377 elementor-widget elementor-widget-text-editor\" data-id=\"6dea377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b44f66 e-con-full e-flex e-con e-parent\" data-id=\"4b44f66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c43e12 e-flex e-con-boxed e-con e-child\" data-id=\"8c43e12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02d1198 elementor-widget elementor-widget-heading\" data-id=\"02d1198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Journal, Conference, W&amp;R Seta Chair Publications and Involvement<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-796aabe e-flex e-con-boxed e-con e-child\" data-id=\"796aabe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-155a7bb e-con-full e-flex e-con e-child\" data-id=\"155a7bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f614513 e-flex e-con-boxed e-con e-child\" data-id=\"f614513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34153a2 elementor-widget elementor-widget-text-editor\" data-id=\"34153a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Stiehler-Mulder, B.E. &amp; Maduku, D.K. (2023). The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation.<\/li><li>International Journal of Internet Marketing and Advertising, 19(1\/2): 146-171.<\/li><li>Stiehler-Mulder, B. and Tselepis, T. (2023). Re-Tale: Proposing A Fifth Principle in The Sustainable Fashion Retail Story. The Thinker, 95(2):<br \/>54-63.<\/li><li>Mntande, K. Roberts-Lombard, M. &amp; Stiehler-Mulder, B.E. (2022). Securing delight and loyalty in a market with low switching costs.<\/li><li>European Business Review, 35(1):1-22.<br \/>Wait, M. &amp; Stiehler, B.E. (2021). Student self-determination and boundaries: An emerging market perspective on the development of sales skills. South African Journal of Higher Education, 35(6):222 \u2013 238.<\/li><li>Matlala, K.T. Roberts-Lombard, M. &amp; Stiehler-Mulder, B.E. (2021). Investigating the drivers of trust perceptions of black young adult<br \/>banking customers in South Africa. Journal of Contemporary Management, 18(1):385-406.<\/li><li>Wait, M. &amp; Stiehler, B. (2021). Student self-determination and boundaries: An emerging market perspective. South African Journal of Higher Education, 35(5): 222 \u2013 238.<\/li><li>Ledikwe, A. Stiehler-Mulder, B.E. &amp; Roberts-Lombard, M. Product involvement, WoM, and eWoM in the fast-food industry: A young adult perspective in an emerging African economy. (2020). Cogent, Business &amp; Management, 7(1): 1 \u2013 22.<\/li><li>Hlefana, M. Roberts-Lombard, M. &amp; Stiehler-Mulder, B.E. (2020). Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa. Acta Commercii, 20(1). Available online from (Open Source).<\/li><li>Jordaan, Y. &amp; Stiehler, B.E. (2019). Profiling South African female consumers\u2019 involvement in skincare and colour cosmetics. The Retail<br \/>and Marketing Review, 15(2):65-76.<\/li><li>Stiehler-Mulder, B.E. (2019). The application of DICTION to analyse qualitative data: A luxury brand perspective. Acta Commercii, 19(1).<br \/>Available online from (Open Source).<\/li><li>Stiehler, B.E. (2016). Co-creating Luxury Brands in an Emerging Market: Exploring consumer meaning making and value creation.<br \/>Qualitative Market Research: An International Journal, 19(4):395-415.<\/li><li>Stiehler, B.E. Caruana, A. &amp; Vella, J. (2016). Using an Aesthetics and Ontology framework to investigate consumers\u2019 attitudes toward Luxury Wine Brands as a product category: Evidence from Two Countries. International Journal of Wine Business Research, 28(2):154-169. (Literati Award)<\/li><li>Stiehler, B.E. &amp; Tinson, J (2015). Opportunistic luxury branding: Understanding perceptions of brand authenticity in Emerging markets.<br \/>Journal of Global Business and Technology, 11(1):39-55.<\/li><li>Grant, P., Stiehler, B.E &amp; Boon, E. (2014). Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 \u2013 2012. Journal of Financial Services Marketing, 14(4):260-270.<\/li><li>Cunningham, N. &amp; Stiehler-Mulder, B.E. (2024). Low-income consumers\u2019 cognitive appraisal, emotions and coping strategies: An online shopping perspective. Global Business and Technology Association (GBATA)<\/li><li>Mafurutidze, N. &amp; Stiehler-Mulder, B.E. (2024). Design thinking and problem-solving in the fuel retail sector: A framework for enterprising people. Global Business and Technology Association (GBATA)<\/li><li>Stiehler-Mulder, B.E., Cunningham, N. &amp; Mafuratidze, N. (2023). Exploring online shopping experience of low-income consumers in an emerging e-Retailing market. Global Business and Technology Association (GBATA)<\/li><li>Wait, M. &amp; Stiehler-Mulder, B.E. (2023). Defining product selling and solution selling: A multimethod qualitative study. Global Business and Technology Association (GBATA)<\/li><li>Mntande, K., Roberts-Lombard, M. &amp; Stiehler-Mulder, B.E. (2022). Customer loyalty in a highly competitive market: An investigation of the mobile prepaid sector. International Conference on Business and Management (IBC)<\/li><li>Stiehler-Mulder, B.E., Kodibona, B., Wort, M., Joubert, S. &amp; Mente, W. (2021). The influence of smartphone advertising on purchase intention: A case from South Africa. International Conference on Business and Management (IBC)<\/li><li>Stiehler-Mulder, B.E. &amp; De Meyer-Heydenrych, C.F. (2019). Support staff experience in the effective functioning of Universities: A Cocreation perspective. International Conference on Business and Management<\/li><li>Stiehler-Mulder, B.E. &amp; Wait, M. (2019). Evaluating the experience of students as actors in a people intensive service delivery system. International Conference on Business and Management (IBC)<\/li><li>Sedibe, M.P., Matthysen, G.S., Biko, P.M., Gomez, G.A., Stiehler-Mulder, B.E. &amp; Frazer, M. (2019). Customer Experience, satisfaction and brand relevance: A South African perspective. 31st Southern African Institute of Management Scientists (SAIMS) conference<\/li><li>Chittiah, D. N., Stiehler-Mulder, B.E. &amp; Roberts-Lombard, M. (2019). Social media content marketing: The case of Facebook in the South African Telematics industry. 31st Southern African Institute of Management Scientists (SAIMS) conference<\/li><li>Stiehler-Mulder, B.E. &amp; Struweg, I. (2018). Aesthetics, ontology and objective wine knowledge: An exploration of unique luxury wine Generation Y market segments in an emerging economy. 12th International Business Conference (IBC)<\/li><li>De Meyer-Heydenrych, C.F. &amp; Stiehler-Mulder, B.E. (2018). Universities as systems: The lecturers\u2019 experience. Proceedings of Business and Management Conferences<\/li><li>Frazer, M. &amp; Stiehler, B.E. (2016). What is your beef with South African Food Retail? A customer perspective. 10th International Business Conference (IBC)<br data-start=\"2761\" data-end=\"2764\" \/>Vawda, F., Stiehler, B.E. &amp; Mashaba, N. (2016). The influence of age generations on social network usage and behaviour. 28th Southern African Institute of Management Scientists (SAIMS)<\/li><li>Stiehler, B.E., Bresler, M., Frazer, M. &amp; Botha, E. (2015). South African consumers\u2019 perspective on the 2013 meat scandal: A qualitative analysis. 9th International Business Conference (IBC)<\/li><li>Frazer, M. &amp; Stiehler, B.E. (2015). A model for Omnichannel retail engagement in the consumer decision-making process. 9th International Business Conference<\/li><li>Shodries, B. &amp; Stiehler, B.E. (2015). The influence of emotions on perceived justice by consumers in the banking industry after experiencing a service failure. 27th Southern African Institute of Management Scientists (SAIMS)<\/li><li>Botha, E., Karam, M., Erinma, O., Payne, K. &amp; Stiehler, B.E. (2015). How to impress social media friends: The social motivations for sharing viral content. 2015 Academy of Marketing Science (AMS) World Conference<\/li><li>Stiehler, B.E. &amp; Lee, L. (2014). Luxury branding in Emerging Markets. Academy of Marketing Science (AMS) 43<\/li><li>Frazer, M. &amp; Stiehler, B.E. (2014). Omnichannel Retailing: The merging of the online and offline environment. Institute of Business and Finance Research (IBFR) Global conference<\/li><li>Wait, M. &amp; Stiehler, B.E. (2014). The role of the third-person effect in the use of Dark Marketing techniques on university students. Southern African Institute of Management Scientists (SAIMS)<\/li><li>Gosling, R., Vigar-Ellis, D. &amp; Stiehler, B.E. (2014). Buzz Marketing\u2019s ability to influence consumers: An experimental study. International Business Conference (IBC)<\/li><li>Stiehler, B.E. &amp; Toscani, G. (2013). Politics and Art: An investigation of the Jacob Zuma Spear painting. Academy of Marketing Science (AMS) 42<br data-start=\"4542\" data-end=\"4545\" \/>Frazer, M.,<\/li><li>Stiehler, B.E. &amp; Meyer, A.M. (2013). Omni-channel retailing in Emerging markets: Uncovering the challenges and expected changes. Annual conference of the Emerging Markets (Poster Presentation) Track-Chair: Marketing African Issues at Academy of Marketing Science (AMS) 42 (2013)<\/li><li>Stiehler-Mulder, B.E. &amp; Cunningham, N. Omni-channel retailing: Low-income consumers\u2019 experience. ISBN: 978-0-6397-1337-3 (electronic)<\/li><li>Stiehler-Mulder, B.E. &amp; Tselepis, T. Towards Enterprising Fuel Retailers. ISBN: 978-6397-2996-1 (electronic)<\/li><li>De Villiers, V., van der Colff, F., Stiehler-Mulder, B.E. &amp; Mafuratidze, N. Exploring a motivational approach to curb employee theft in FMCG retailing in South Africa. ISBN: 978-0-7961-1673-4 (electronic)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":43389,"template":"","team_category":[20],"team_tag":[68],"gender":[102],"class_list":["post-40815","staff","type-staff","status-publish","has-post-thumbnail","hentry","team_category-bsc","team_tag-bsc-faculty","gender-female"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr Beate Stiehler-Mulder - UBI Business School - QS Top 20 worldwide<\/title>\n<meta name=\"description\" content=\"Meet Dr. Beate Stiehler-Mulder, shaping global business education at UBI. 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