{"id":3426,"date":"2024-01-10T11:50:26","date_gmt":"2024-01-10T11:50:26","guid":{"rendered":"https:\/\/ubi.edu\/?post_type=events&p=3426"},"modified":"2024-10-29T10:20:33","modified_gmt":"2024-10-29T10:20:33","slug":"msc-programmes-launch-2024","status":"publish","type":"events","link":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/","title":{"rendered":"Elevating Leadership in the Digital Age: UBI’s new Master programmes"},"content":{"rendered":"
\n
\n

The European Commission estimates that over 70% of businesses state that the lack of digital and technology management skills as an obstacle to investment and growth\u2026 consequently, 70% of new value created globally over the next 10 years will be based on digital and technology-based business models. In response to the dynamic landscape of the global business environment, UBI Business School is thrilled to announce the launch of its latest academic offerings:<\/p>\n

    \n
  1. MSc in Management<\/a><\/li>\n
  2. MSc in Management of Technology<\/a><\/li>\n
  3. MSc in Management of Artificial Intelligence and Machine Learning<\/a><\/li>\n<\/ol>\n

    These innovative programmes are designed to equip future leaders with the skills and knowledge needed to navigate the complexities of the rapidly evolving technological landscape.<\/p>\n

    To inaugurate the launch of these programmes, students of the MSc programme will not only start the semester with an orientation day with meetings with industry experts on campus, but were also invited prior to enrolment to participate at an AI event co-organised with our corporate partner,\u00a0BECI<\/a>\u00a0(Brussels Enterprises Commerce & Industry), where experts from\u00a0Harvard Business School<\/a>\u00a0and\u00a0Publicis Groupe<\/a>\u00a0shared their insights on the ways companies can integrate AI within its SME business model.<\/p>\n

    This was a great opportunity to meet esteemed speakers and network with actors in Brussels\u2019 entrepreneurial community, giving a taste of what our postgraduate programmes have to offer.<\/p>\n<\/div>\n<\/div>\n

    \n
    \"\"\"\"\"\"\"\"<\/div>\n
    <\/div>\n<\/div>\n
    \n

    About the Speakers @Beci Brussels, 18 Jan 2024<\/h2>\n<\/div>\n
    <\/div>\n
    \t\t
    \n\t\t\t\t
    \n\t\t
    \n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Stefaan\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"HBPE\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Stefaan Van Waes<\/a><\/em><\/b><\/p>

    Harvard Business School Publishing<\/em><\/a><\/p>

    Boasting an extensive background spanning more than three decades in the education sector, Mr. Stefaan Van Waes has made substantial contributions through his expertise to esteemed institutions such as INSEAD, HP Enterprise, Pearson, and Harvard Business Publishing. Simultaneously, he is actively engaged in pursuing his DBA\/PhD with a focus on the Social Sustainability of Mega Sport Events. Across his diverse roles, Mr. Van Waes has maintained a consistent fascination with the transformative impact of technology on the learning experience..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Jose\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Publicis\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Jose Luis Ferrero<\/a><\/em><\/strong><\/p>

    Publicis Groupe<\/a>\u00a0and lecturer at UBI Business School<\/em><\/p>

    Jose Luis Ferrero obtained his Master\u2019s degree in Marketing and Sales Management from ESIC Business and Marketing School (Spain) and completed another Master\u2019s in Digital Marketing at EUDE University (Spain). He specialises in Marketing, Digital Transformation, and eCommerce within multinational corporations. With over 20 years of professional experience, he has worked extensively in the B2C and B2B sectors of Consumer Electronics, Appliances, and Lighting industries, holding various roles in Sales, Marketing, and Business Development. Currently serving as the Managing Director of Publicis Commerce in Spain (a part of Publicis Groupe), he focuses on Marketing innovation, eCommerce, and Retail Media. In addition to his corporate role, he is also involved in academic responsibilities. Mr. Ferrero has previously held positions at Philips, Signify, and VassvdSHOP, undertaking international leadership assignments for the Iberia market. Furthermore, he has been a guest international speaker at various international events, including eDeal Summit (London), TeComm (Romania), DMA (Chicago), Guatemala Digital Business Summit (Guatemala City), and 2nd World eCommerce Event (Berlin).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gaston\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"UBl\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Gaston Fornes<\/a><\/em><\/p>

    UBI Business School<\/em><\/p>

    After obtaining his PhD in Management from the University of Bath (UK), Gaston Fornes pursued post-doctoral studies at IE Business School (Spain) and holds the esteemed position of Principal Fellow of the Higher Education Academy. His professional journey commenced at Citibank, followed by the founding of a mid-sized company with operations spanning Chile and Argentina. Over the past two decades, Gaston has successfully blended academic and executive roles.<\/p>

    Throughout this period, he has demonstrated a significant professional engagement with China, earning recognition for his work with SMEs. The Ningxia Government honored him with the Liupan Mountain Friendship Award for his noteworthy \u201ccontribution to Ningxia\u2019s economy and society.\u201d His contributions were further acknowledged with the Foreign Expert Award from the Shanghai Government and the prestigious London School of Economics\u2014Latin American Development Bank Fellowship. Gaston Fornes has garnered media attention, being featured in prominent outlets such as CGTN, Fortune, RFI, the BBC, TN, El Pais, and Cinco Dias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Feliciana\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"UBl\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Feliciana Monteiro<\/a><\/em><\/strong><\/p>

    UBI Business School<\/em><\/p>

    Dr. Feliciana Monteiro earned her Ph.D. in Applied Economics from the University of Antwerp and achieved MSc degrees in Maritime Economics (with honors) and Transportation from the University of Antwerp and the University of Lisbon. With a background as an economist, Feliciana seamlessly integrates consulting and academic research in transport economics, strategy, and mobility. Her areas of expertise include project evaluation, cost-benefit analysis, competition, regulatory policies, governance, and market structure.<\/p>

    In her role as the Dean at UBI Business School (Luxembourg), Feliciana is responsible for overseeing the successful implementation of strategic plans and ensuring operational excellence. Her international experience spans roles at Portugal\u2019s Foreign Trade and Investment Agency in Argentina, academic assistance at the University of Antwerp in Belgium, and directorship of a transport consultancy company in S\u00e3o Paulo, Brazil.<\/p>

    In Portugal, Feliciana served as an economist in the maritime regulatory agency and has been invited to lecture at the Technical University of Lisbon\u2019s Master in Transports program. She is also the author of \u201cPortos em Portugal,\u201d a publication by Funda\u00e7\u00e3o Francisco Manuel dos Santos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Beci\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Beci\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Networking\u00a0and Drinks<\/p>

    Meet the speakers, BECI, UBI Business School, companies and professionals<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

    The European Commission estimates that over 70% of businesses state…<\/p>\n","protected":false},"featured_media":3427,"template":"","meta":[],"event_category":[87,92],"class_list":["post-3426","events","type-events","status-publish","has-post-thumbnail","hentry","event_category-events","event_category-alumni-event"],"yoast_head":"\nElevating Leadership in the Digital Age: UBI's new Master programmes - UBI Business School - QS Top 20 worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevating Leadership in the Digital Age: UBI's new Master programmes - UBI Business School - QS Top 20 worldwide\" \/>\n<meta property=\"og:description\" content=\"The European Commission estimates that over 70% of businesses state...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"UBI Business School - QS Top 20 worldwide\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T10:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/\",\"url\":\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/\",\"name\":\"Elevating Leadership in the Digital Age: UBI's new Master programmes - UBI Business School - QS Top 20 worldwide\",\"isPartOf\":{\"@id\":\"https:\/\/ubi.edu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp\",\"datePublished\":\"2024-01-10T11:50:26+00:00\",\"dateModified\":\"2024-10-29T10:20:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#primaryimage\",\"url\":\"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp\",\"contentUrl\":\"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp\",\"width\":1500,\"height\":1000,\"caption\":\"Sofiane MSc student\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ubi.edu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elevating Leadership in the Digital Age: UBI’s new Master programmes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ubi.edu\/#website\",\"url\":\"https:\/\/ubi.edu\/\",\"name\":\"UBI Business School\",\"description\":\"Empowering Global Talents With Best Programmes\",\"publisher\":{\"@id\":\"https:\/\/ubi.edu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ubi.edu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ubi.edu\/#organization\",\"name\":\"UBI Business School\",\"url\":\"https:\/\/ubi.edu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ubi.edu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ubi.edu\/wp-content\/uploads\/2025\/10\/ubi-business-school.webp\",\"contentUrl\":\"https:\/\/ubi.edu\/wp-content\/uploads\/2025\/10\/ubi-business-school.webp\",\"width\":1168,\"height\":589,\"caption\":\"UBI Business School\"},\"image\":{\"@id\":\"https:\/\/ubi.edu\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elevating Leadership in the Digital Age: UBI's new Master programmes - UBI Business School - QS Top 20 worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/","og_locale":"en_US","og_type":"article","og_title":"Elevating Leadership in the Digital Age: UBI's new Master programmes - UBI Business School - QS Top 20 worldwide","og_description":"The European Commission estimates that over 70% of businesses state...","og_url":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/","og_site_name":"UBI Business School - QS Top 20 worldwide","article_modified_time":"2024-10-29T10:20:33+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/","url":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/","name":"Elevating Leadership in the Digital Age: UBI's new Master programmes - UBI Business School - QS Top 20 worldwide","isPartOf":{"@id":"https:\/\/ubi.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#primaryimage"},"image":{"@id":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp","datePublished":"2024-01-10T11:50:26+00:00","dateModified":"2024-10-29T10:20:33+00:00","breadcrumb":{"@id":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ubi.edu\/msc-programmes-launch-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#primaryimage","url":"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp","contentUrl":"https:\/\/ubi.edu\/wp-content\/uploads\/2024\/05\/Sofiane-MSc-student.webp","width":1500,"height":1000,"caption":"Sofiane MSc student"},{"@type":"BreadcrumbList","@id":"https:\/\/ubi.edu\/msc-programmes-launch-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ubi.edu\/"},{"@type":"ListItem","position":2,"name":"Elevating Leadership in the Digital Age: UBI’s new Master programmes"}]},{"@type":"WebSite","@id":"https:\/\/ubi.edu\/#website","url":"https:\/\/ubi.edu\/","name":"UBI Business School","description":"Empowering Global Talents With Best Programmes","publisher":{"@id":"https:\/\/ubi.edu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ubi.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ubi.edu\/#organization","name":"UBI Business School","url":"https:\/\/ubi.edu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ubi.edu\/#\/schema\/logo\/image\/","url":"https:\/\/ubi.edu\/wp-content\/uploads\/2025\/10\/ubi-business-school.webp","contentUrl":"https:\/\/ubi.edu\/wp-content\/uploads\/2025\/10\/ubi-business-school.webp","width":1168,"height":589,"caption":"UBI Business School"},"image":{"@id":"https:\/\/ubi.edu\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ubi.edu\/wp-json\/wp\/v2\/events\/3426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ubi.edu\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/ubi.edu\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ubi.edu\/wp-json\/wp\/v2\/media\/3427"}],"wp:attachment":[{"href":"https:\/\/ubi.edu\/wp-json\/wp\/v2\/media?parent=3426"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/ubi.edu\/wp-json\/wp\/v2\/event_category?post=3426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}