• Best Lifelong Learning for the Professional Postgraduate Certificates
• Best Partnership, with Publicis, for the development of Alexandria, the AI platform for learning

UBI BUSINESS SCHOOL is proud to announce that, following nominations in four categories at the AMBA & BGA Excellence Awards 2026, the School received the ‘Highly Commended’ Award in two: Best Lifelong Learning Initiative and Best Business School Partnership.

These honours reflect UBI’s sustained focus on quality, innovation, professional orientation, and impact within global business education. In particular,  the School’s HyFlex learning model, our new Professional Certificates , and its strategic collaboration with Publicis Commerce to develop Alexandria, UBI’s advanced AI learning platform.

In addition to these achievements, UBI BUSINESS SCHOOL was also shortlisted for Best Digital Transformation and BGA Student of the Year (2026).

Results and Recognitions

• Highly Commended – Best Lifelong Learning Initiative
  For UBI’s HyFlex delivery and professional postgraduate certificates, enabling MBA specialisations and upskilling of individuals, providing access to British-accredited education for working professionals. This continues the recognition of high quality by the EFMD EOCCS certification achieved in 2025, confirming the quality and consistency of our virtual/online education.
• Highly  Commended – Best Business School Partnership
  Honouring UBI’s collaboration with Publicis Commerce, resulting in “Alexandria” , UBI’s AI learning platform, designed to support personalised learning progress while aligning with academic standards and forward-looking industry practice. Here we are doing what companies asked us, to train their future employees to use AI in a productive and responsible way. The School’s graduates are AI-ready, they learn how the technology strengthen/creates existing/new business models, and also how it can create new income streams.
• Shortlisted – Best Digital Transformation
  This shortlisting recognises UBI’s digital strategy, centred on access, inclusion and educational impact. Through HyFlex, students at our Brussels campus, our associated campus in Madrid, and online in more than 40 countries learn together in real time, supported by purpose-built hybrid classrooms and digital learning systems.
• Shortlisted – BGA Student of the Year
  Facundo Biffi represents UBI BUSINESS SCHOOL in the individual awards. A senior government official in Mendoza, he applies MBA learning directly to public service—strengthening public institutions, building international academic partnerships, and widening access to higher education for disadvantaged communities through UBI’s HyFlex delivery.

“Being nominated in four categories and achieving ‘Highly Commended’ in two—precisely those that embody our distinctive education model—confirms that we are building for the future,”

– said Gaston Fornes, Dean UBI Business School.

“With HyFlex and specialisations via our Professional Postgraduate Certificate British degrees, we make lifelong learning flexible, rigorous and globally accessible. And with Alexandria, developed with Publicis Commerce, we are shaping a Human-firstAI  learning ecosystem where human insight and responsible AI accelerate impact for our students, partners, and communities.”

UBI BUSINESS SCHOOL also warmly congratulates the winners and applauds all finalists whose achievements continue to elevate global business education.

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Driving Social Impact Through Education

Facundo’s work exemplifies the power of education to drive social change. Among his most notable achievements is the establishment of a strategic partnership between UBI Business School and ProMendoza, a regional economic development agency. This collaboration has provided over 15 public officials and business leaders with access to UBI’s MBA, significantly enhancing institutional capacity and promoting a culture of continuous professional development in both the public and private sectors. Facundo also played a key role in securing an agreement with the Fundación Bolsa de Comercio, aimed at expanding undergraduate education opportunities for socioeconomically disadvantaged students. Through UBI’s HyFlex model, this programme delivers high-quality, flexible learning to those who might otherwise be excluded from higher education. These initiatives have not only opened doors for students facing socioeconomic barriers but have also brought advanced knowledge and training to local businesses and public institutions.

Academic Contributions and Leadership

Facundo has made a lasting contribution to the development of UBI’s academic programmes. As a proactive and insightful student, he provided valuable feedback during the design and implementation of the HyFlex model, ensuring it met the needs of working professionals across diverse global contexts. His input, grounded in his experience in public administration and regional development, helped shape a more inclusive and adaptable learning environment.

He also contributed to the evolution of UBI’s MBA curriculum, relaunched in September 2025, advocating for a more practical, impact-driven approach that aligns academic content with real-world challenges. His influence has helped reinforce the importance of ethical leadership, innovation, and social responsibility in business education.

A Role Model and Ambassador

Facundo is not only admired for his professional achievements but also deeply respected by his peers and faculty. Currently enrolled in one of UBI’s Professional Postgraduate Certificates, he continues to embody the values of integrity, inclusion, and long-term societal impact. His journey is a powerful example of how education can empower individuals to become catalysts for meaningful change.

We also extend our congratulations to the other exceptional students and business schools selected as finalists this year. Their accomplishments reflect the global talent, leadership potential, and commitment to positive impact that define the AMBA/BGA community.

At UBI Business School, we are honoured to celebrate Facundo’s recognition. His story is a testament to the transformative power of education—and to the role our students play in shaping the future of business, governance, and community development.

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The AMBA & BGA Excellence Awards recognise business schools and individuals that advance management education worldwide. Against this backdrop, UBI Business School’s multiple shortlists demonstrate its strategic priorities in flexible learning, digital innovation, industry engagement and student development.

Recognition Across Four Award Categories

• Best Lifelong Learning Initiative

UBI Business School earned recognition for Best Lifelong Learning Initiative through its HyFlex learning model and modular postgraduate certificates. This approach enables professionals from more than 45 countries to access British-accredited education without leaving their jobs or relocating.

The model attracts participants from a broad international base, including professionals in developing regions. By aligning programmes with current business priorities such as AI, sustainability and digital business, UBI supports continuous skills development. This approach has been recognised by QS and EFMD, confirming its quality and relevance.

• Best Business School Partnership

In addition, UBI Business School was shortlisted for Best Business School Partnership through its collaboration with Publicis Commerce. A key outcome of this collaboration is Alexandria, UBI’s advanced artificial intelligence learning platform, developed jointly with Publicis. Alexandria supports individual learning progress while remaining aligned with academic standards. It also reflects current industry practice. Through this partnership, students develop applied digital skills alongside analytical and strategic capabilities relevant to contemporary business environments.

• Best Digital Transformation

UBI Business School also received recognition for Best Digital Transformation, driven by a digital strategy centred on access, inclusion and educational impact rather than technology alone.

Through its HyFlex model, students from more than 45 countries take part in the same classes, either on campus or online. Teaching is delivered across multiple locations, including Brussels, Madrid or Guatemala, enabling real-time interaction within a single learning environment supported by hybrid classrooms and digital learning systems.

UBI’s HyFlex delivery holds EFMD EOCCS certification, which validates the quality and consistency of its online and blended programme design. This approach supports comparable learning outcomes across delivery modes while widening access to internationally relevant business education.

• BGA Student of the Year

In the individual awards categories, Facundo Biffi represents UBI Business School as a nominee for BGA Student of the Year 2026.

Facundo applies his MBA learning directly to public service as a senior government official in Mendoza. His initiatives strengthen public institutions, build international academic partnerships and expand access to higher education for disadvantaged communities through UBI’s HyFlex delivery. His leadership reflects the values of responsible management and societal impact central to AMBA, BGA and UBI.

Sustaining Excellence and Impact

Being shortlisted in four categories at the AMBA & BGA Excellence Awards 2026 reinforces UBI Business School’s position as an institution committed to relevance, innovation and academic excellence.

Looking ahead, the School remains focused on delivering high-quality programmes, strengthening industry partnerships and maintaining a student-centred approach to business education.

Source: AMBA & BGA Excellence Awards 2026

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The workshop was led by: 

• Mr. Bilal Lezeik – Founder & Creative Producer, Limelight Productions 

• Mr. Baudelaire Montcho – Client Advisor, Business Counter, Securex 

• Ms. Niki Karafillakis – Advisor, hub.info, hub.brussels 

The session combined real-world experiences, legal guidance, and institutional support to help students understand how entrepreneurship works in Belgium, especially for international and non-EU founders. 

1. Bilal Lezeik

Founder & Creative Producer, Limelight Productions 

Mr. Bilal Lezeik shared his entrepreneurial journey as the founder of Limelight Productions, a visual communication agency established in Beirut in 2012 and now operating from Brussels. With over a decade of expertise in creative visual storytelling, he collaborates with organisations working in human rights, gender equality, peacebuilding, emergency response, and education. 

During his presentation, Bilal introduced the agency’s mission and evolution into a global creative partner for socially driven organisations. He highlighted Limelight’s multidisciplinary services including: 

• Animation & graphic design 

• Strategic communication 

• E-learning content 

• Capacity-building projects 

He also shared advice for new entrepreneurs on establishing a business in Brussels, navigating the creative industry, and adapting to Belgium’s multicultural business environment. 

2. Baudelaire Montcho

Client Advisor – Business Counter, Securex 

Mr. Baudelaire Montcho provided students with a clear, step-by-step guide to the administrative and legal obligations for launching a business as a non-EU entrepreneur in Belgium. With extensive experience advising international founders, he explained: 

• The purpose and process of obtaining the Professional Card 

• Required documentation, legal considerations, and processing timelines 

• Registration with the CBE (Crossroads Bank for Enterprises) and VAT 

• Social security obligations for self-employed individuals 

• GDPR and mandatory compliance responsibilities 

Baudelaire also presented the role of Securex as a one-stop partner for administrative registration, legal support, HR solutions, and insurance services for entrepreneurs. 

3. Niki Karafillakis

Advisor – hub.info, hub.brussels 

Ms. Niki Karafillakis introduced students to the comprehensive support ecosystem offered by hub.brussels, the Brussels Agency for Entrepreneurship. Her session gave future entrepreneurs a structured understanding of the business landscape and available support channels. 

Key topics included: 

• Administrative conditions to start a business 

• Choosing a legal form 

• Taxation & social contributions 

• Differences between employment and self-employment 

• Support programmes such as springboard schemes, shared enterprises, and subsidies 

• How to use the 1819.brussels platform to find expert guidance 

Niki emphasised that Brussels offers one of Europe’s strongest support networks for international entrepreneurs, with free guidance, coaching, and sector-specific resources. 

A Valuable Experience for UBI Students 

The workshop was highly engaging and provided practical clarity for students considering entrepreneurship during or after their studies. The combination of creative industry insights, legal expertise, and government-backed support made it a complete and actionable session for aspiring entrepreneurs. 

UBI Business School thanks our speakers for their invaluable contributions and for supporting the entrepreneurial spirit within our student community. 

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This global conversation brought together business school leaders from across continents to reflect on how AI is reshaping business education. It also explored how institutions can evolve while preserving the human essence of teaching, mentorship, and community.

Representing UBI, Prof. Gaston Fornes, Dean of UBI, and Desmond Yap, Deputy Managing Director of UBI, contributed insights grounded in our school’s long-standing commitment to responsible, tech-enabled, globally minded education. 

 Key themes that emerged: 

• AI across the full learning journey
  From helping students become “classroom-ready,” to supporting complex decision-making, to personalising career pathways.
• Governance, trust, and strategy
  Participants underscored the need for clear institutional AI policies, shared practices, and trust-building between students and faculty. Accreditation bodies increasingly expect schools to align AI with mission, strategy, and societal impact.
• Faculty at the forefront of transformation
  Mindset shifts, digital literacy, and overcoming fear or uncertainty remain central. Faculty readiness continues to be one of the main barriers — and opportunities — in AI adoption.
• Rethinking pedagogy and assessment
  AI pushes schools to revisit authenticity, originality, and evaluation frameworks. The distinction betweenAI courses and AI-supported courses is becoming crucial. 
• AI as a driver of inclusion and global learning
  From language support to personalised learning, AI creates opportunities to level access while requiring thoughtful attention to ethics, culture, and context.

 Alexandria  

UBI shared developments from Alexandria, our AI-powered learning copilot built with Publicis Groupe — recently featured in a Business Impact article for its pioneering work in personalised and hybrid learning, and shortlisted for the AMBA-BGA Excellence Awards 2026. Alexandria reflects UBI’s belief in continuous learning, mission-aligned innovation, and student-centred design.  

A warm thank you to AMBA & BGA and to all participating schools for an open, forward-looking discussion. 

The future of business education will not be defined by AI alone — but by how we, as educators, choose to integrate it with wisdom, humanity, and purpose.
 

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Brussels, Belgium — A delegation from the Central University of Technology, Free State (CUT), South Africa, visited the UBI Business School Brussels campus on Friday to explore new avenues for academic cooperation and international partnership.

During the meeting, both institutions discussed a wide range of potential collaborations, including student  exchange programmes, or cooperation in Postgraduate Certificates or specialisations aligned with emerging global skills needs.

The visit represents a significant step towards strengthening international academic networks and fostering cross-border opportunities for students and faculty from both institutions.

About Central University of Technology, Free State (South Africa)

The Central University of Technology, Free State (CUT), headquartered in Bloemfontein, is one of South Africa’s leading universities of technology. It is recognised for its strong applied learning model, industry-focused programmes, and commitment to innovation, research, and community impact. CUT offers qualifications across engineering, health sciences, humanities, business, and information technology, with a mission to empower students with practical and future-ready skills.

About UBI Business School

UBI Business School is an English-language business school with campuses in Brussels, Luxembourg and Shanghai, offering globally recognised Bachelor’s, Master’s and MBA programmes and Professional Postgraduate Certificates.  UBI’s programmes, validated by Middle Sex University, combine academic excellence with a strong focus on technology, leadership, and global employability.

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But the AI revolution isn’t just about smarter systems; it’s also about smarter people. Companies today are searching for full hybrid talent—professionals who speak both the language of marketing creativity, the logic of data science and the full potential of AI applied to their companies and sectors. Yet, a skills gap persists: many businesses still struggle to find experts who can bridge business, technology and strategy. This is where the future of marketing lies: in developing hybrid skill sets that blend technical know-how with critical, creative thinking.

The transformation is visible from supply chains to storefronts. On the customer side, AI-powered recommendation engines curate hyper-personalised shopping journeys, while conversational shopping agents help consumers discover products as naturally as chatting with a friend. On the back end, AI predicts demand, optimises inventory, and streamlines logistics—minimising stock-outs and inefficiencies. Meanwhile, marketing teams are harnessing generative AI to craft product descriptions, ads, and creative campaigns at lightning speed, allowing rapid testing and refinement.

The result? A retail world that is more efficient, more personalised, and more data-driven than ever before—a landscape where AI isn’t just powering transactions, but reshaping relationships between brands and consumers. At UBI Business School, we believe this convergence of technology, talent, and strategy defines the future of retail—and those prepared to embrace it will set the pace for the decade ahead.

AI in E-Commerce & Retail Marketing at UBI – Programmes for Future Leaders

The retail and e-commerce industries are undergoing rapid transformation, driven by artificial intelligence (AI). At UBI Business School, we believe the future will belong to leaders who can connect technology with strategic insight and human creativity. To prepare these future leaders, UBI has launched two specialised learning pathways: a full Master’s degree and a shorter Postgraduate Certificate. Both are designed to help professionals not just adapt to change, but actively drive it.

Master’s in Management of AI in E-Commerce & Retail Marketing (MSc)

UBI’s one-year Master’s programme of Management of AI in E-Commerce and Retail Marketing (available in Brussels or fully online) is a comprehensive journey into the application of AI in modern commerce. Delivered through UBI’s flexible HyFlex model, the programme blends on-campus and remote learning to fit diverse professional needs.

The curriculum combines technical foundations (AI, data analytics, digital tools) with business and marketing strategy, and is enriched by real-world projects with companies. This ensures that learning remains practical, relevant, and closely tied to industry challenges. We combine Retail academic experts with practitioners experienced in working with global retail leaders, including Amazon, Walmart, Tesco, Carrefour, and many more. Also, collaboration with Publicis Commerce allows us to include the latest innovations from the leading commerce specialist.

Graduate outcomes include roles such as:

• Trade Marketing Manager
• Key Account Manager
• AI-driven marketing strategist
• E-commerce manager
• Digital transformation manager

Professional Postgraduate Certificate in AI in E-Commerce & Retail Marketing

For professionals seeking faster upskilling, UBI offers the Professional PG Certificate in Management of AI in E-Commerce and Retail Marketing, a five-month executive programme developed in collaboration with Publicis Commerce. This HyFlex-format programme (alternating weekend classes online or on campus) targets busy professionals in retail, marketing, and e-commerce. It focuses on high-impact topics such as:

• AI-powered consumer insights
• Personalisation strategies
• AI in marketing and its ethics

Because the programme is co-designed with Publicis Commerce, participants gain exposure to the latest tools, case studies, and industry practices.

A key advantage: after completing the PG Certificate, participants can progress seamlessly to the Master’s by adding extra modules and a capstone project—reflecting UBI’s lifelong learning ethos.

Whether you’re aiming for a full transformation through the MSc or a targeted, executive-level boost with the PGCert, UBI Business School equips you with the skills to lead in the AI-driven future of retail.

Together, the MSc and PGCert reflect UBI’s commitment to bridging the gap between advanced technology and real business impact. In a retail world increasingly defined by AI, UBI is preparing professionals who won’t just keep up; they will shape the future of the industry.

Sources:

• Honeywell & Wakefield Research (2025). Global Retail Technology Survey – findings on AI adoption in retail.

• Financial Times (2025, Aug 29). Rise of AI shopping ‘agents’ set to transform e-commerce – AI assistants forcing new online retail strategies.

• Publicis Groupe UK (2025). How AI is crafting the future of e-commerce.

• Matrix Marketing Group (2023). The AI Marketing Talent Gap.

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In recent years, artificial intelligence (AI) and machine learning (ML) have evolved from niche technological tools to pivotal engines of organisational transformation. No longer confined to the technology sector, AI and ML are now embedded in the very fabric of industries such as finance, healthcare, manufacturing, logistics, retail, and even the creative economy.

According to McKinsey’s State of AI 2025 survey, 78% of organisations now report using AI in at least one business function, an increase from 72% in early 2024. Furthermore, 71% of executives confirm that they are already deploying generative AI tools like ChatGPT or Claude in day-to-day operations, from marketing copy generation to product design and strategic planning (McKinsey, 2025). This widespread adoption signals not only a technological shift but also a cultural one: AI is no longer perceived as an experimental tool, but as a core capability for competitiveness.

The rise of Hybrid roles and Skills

The impact is especially visible in the job market. Careers that barely existed three years ago (AI prompt engineers, AI ethics officers, AI innovation managers, and AI product strategists) are now among the fastest-growing positions in 2025 (The Economic Times, 2025). Crucially, these roles highlight a broader evolution: the market is no longer seeking purely technical experts or purely strategic thinkers. Instead, it demands professionals with hybrid skill sets, capable of navigating both technical complexity and business imperatives. Gartner (2025) reinforces this point, noting that “the organisations that thrive will not be those with the largest algorithm libraries, but those with leaders who can translate AI into business value, responsibly and strategically.”

Industry transformation due to AI

The transformation is evident across sectors. In finance, AI is streamlining fraud detection and algorithmic trading, while in healthcare it supports precision medicine and diagnostic imaging. Manufacturing benefits from predictive maintenance and AI-driven robotics, and in retail, personalised recommendation engines are reshaping customer engagement. Even the creative industries, once thought immune to automation, are embracing AI for content creation, design, and campaign testing, with human oversight ensuring ethical and cultural relevance.

Humans and AI: Collaborators, not Competitors

Importantly, AI is not replacing human work but redefining it. As The Economic Times (2025) observes, AI is emerging as a collaborator rather than a competitor, amplifying human efficiency, creativity, and decision-making. This reflects a paradigm shift from “AI versus humans” to “AI with humans.” The winners in this transformation will not simply be the companies with advanced technology, but the ones cultivating leaders and professionals who can embed AI into strategy, ethics, and human vision.

AI and Machine Learning at UBI Business School – Programmes for Future Leaders

This is precisely the mission of UBI’s portfolio in AI & Machine Learning. At UBI, we believe the future does not belong to those who simply “use AI”, but to those who can connect technology with strategy, ethics, and human insight. For that reason, we have created two complementary programmes designed not just to follow change, but to lead it.

Master in AI and Machine Learning (MSc)

The first is the Master in AI & Machine Learning. Delivered in Brussels or fully online, it is built on a HiFlex model recognised by EOCCS and QS, ensuring the same academic excellence wherever students are. The Master offers a comprehensive curriculum aligned with employer needs and complemented by Microsoft certifications and other professional credentials. Students work on real projects with European companies, building both practical experience and a professional network that extends across borders. With the flexibility to focus on ethics, strategy, data analytics, or entrepreneurship, participants gain the depth of expertise and leadership capacity required to drive organisational transformation. Graduates are prepared for roles such as AI project manager, business data analyst, digital transformation consultant, and innovation strategist, making them highly attractive to employers in Europe and beyond.

Professional Post-graduate Certificate in AI and Machine Learning

For professionals seeking a more focused, accelerated path, we also offers a Professional Postgraduate Certificate in AI & Machine Learning at UBI Business School. This five-month program is designed for executives and early- to mid-career professionals who want to upskill rapidly, acquiring targeted expertise without committing to a full Master’s degree. Delivered in the same HiFlex format, the Certificate concentrates on key themes such as AI strategy, data analytics, and ethical decision-making. It is particularly suited for professionals who need to integrate AI into their current roles quickly, ensuring immediate impact in their organisations while keeping flexibility in their career development.

Together, these two formats reflect UBI’s vision: to provide lifelong learning opportunities that respond to diverse professional needs. Whether through the in-depth journey of a Master’s or the fast-track expertise of a Professional Postgraduate Certificate, UBI equips its students with the knowledge, mindset, and network required to transform both their careers and their organisations.

In short, AI and ML are not simply technologies—they are reshaping the economy, redefining professions, and demanding a new generation of leaders who can connect innovation with strategy. UBI’s programmes offer exactly that: a bridge between technology and human vision. This is not just education. It is a transformative experience for those who want to shape the future of business through AI.

References

• Deloitte. (2024). The hybrid skills advantage in the future of work. Deloitte Insights.
• Gartner. (2025). AI leadership and value creation in business. Gartner Research.
• McKinsey & Company. (2025). The state of AI in 2025: Expanding deployment, emerging risks. McKinsey Global Institute.
• The Economic Times. (2025, March 15). AI jobs boom: From prompt engineers to ethics officers, new roles reshape the workforce. The Economic Times.

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In today’s professional landscape, lifelong learning opens up a range of opportunities that are hard to ignore. Every professional, however, faces a different dilemma before leaping. switching to fast-growing sectors such as artificial intelligence, sustainability, or the energy transition; launching your own project with solid foundations; re-entering the job market after a career break; or transforming a traditional role into one ready to lead with data, automation, and strategic vision.

Evidence supports this need. A systematic review by  Babashahi et al. (2024) shows how Industry 4.0 and 5.0 technologies—AI, IoT, data analytics, edge computing—are driving changes in skill requirements at a pace that traditional education models cannot keep up with. To thrive in the digital era, organisations must foster continuous adaptation of both technical and soft skills, integrating proactive education with ethical technologies to effectively address AI-driven changes.  Lifelong learning is therefore not a “nice-to-have,” but a professional lifeline. A Harvard-led analysis (2025) reveals that the lifespan of skills has dropped from decades to just six years: what makes you competitive today could be obsolete in less than a decade. Upskilling, then, means much more than taking technical courses—it’s about developing adaptability, curiosity, and mental agility to navigate the unknown. We also know what works best. Lakhal and Khechine (2023) found that the most effective reskilling programs combine active learning methods, personalised feedback, and well-designed hybrid or online environments, exactly the characteristics of UBI’s high-quality professional postgraduate certificates that highlight lifelong learning of individuals.

The urgency is not only academic, but also economic. According to the Future of Jobs Report 2025, the transformation of the global labour market is staggering: by 2030, technological, economic, demographic, and sustainability trends are expected to create 170 million new roles while displacing 92 million, resulting in a net gain of 78 million jobs.  Deloitte adds that these strategies not only boost competitiveness but also increase revenues, reduce turnover, and give organisations greater agility—especially in sectors adopting AI and automation.

In short, continuous learning is no longer optional. For some, it will be the way to avoid being left behind; for others, the opportunity to start anew. Whether you aim to reskill or upskill to rise within your sector, reinvent yourself entirely, or carve your own path, lifelong learning is the engine that can take you there.

UBI’s Professional Postgraduate Certificates:

Look forward. Take control. Shape your future

In response to the growing need for flexible, high-quality, and up-to-date training pathways for working professionals, UBI Business School (also known as United Business Institute) is launching a suite of Professional Postgraduate Certificates for lifelong learning of individuals aimed at reskilling and upskilling in critical, forward-looking areas. These programmes are deeply rooted in the principles of lifelong learning and professional agility, offering a strategic response to the challenges and opportunities of the 21st-century economy.

These certificates benefit from UBI’s HyFlex Ecosystem—a flexible model that allows students to choose how and when they study: fully online, face-to-face, or in a hybrid format. This level of customisation empowers learners to adapt their studies to personal and professional demands while preserving academic depth and engagement.

The new programmes include seven specialised pathways which will be progressively deployed over the next 12 months. Currently available specialisations include  Management of Technology, Management of AI & Machine Learning Management (developed in collaboration with Microsoft), CRM and Marketing Cloud, and AI in E-Commerce and Retail Marketing (developed jointly with Publicis). Specializations in Business Transformation & Demographic Change, Sustainable Energy Transition, Digital Healthcare,  or ESG,  to be announced shortly, will ensure that the portfolio evolves alongside market trends. Each cohort is intentionally capped at 35 participants to foster dynamic, collaborative learning environments where individual attention and peer exchange thrive.

UBI’s academic approach is reinforced by optional international experiences at renowned institutions such as the London School of Economics, Babson College in the U.S., and Porto Business School, giving participants access to global perspectives and high-impact networks. Additionally, all certificate holders have the opportunity to upgrade to a full master’s degree by completing six further modules and a capstone project, allowing for progressive academic development in a logical and coordinated way.

On top if its accredited structure and content, UBI’s programmes are technologically enhanced through Alexandria, a dynamic,  purpose-built, adaptive learning platform on which UBI’s AI-Enhanced Learning is based on. This system personalises the learning experience by dynamically adapting to each user’s academic needs and personal preferences, contributing to an advanced, learner-centred pedagogical model.

UBI is a business school rated 5-star by QS, with leading 5-star indicators in the sub-categories of Teaching, Online learning, and Employability. UBI is also proud to hold the EOCCS accreditation by EFMD, a distinction awarded to only a selected group of institutions globally. This recognition guarantees the academic rigour, technological excellence, and student-centred approach of UBI’s digital learning ecosystem. EOCCS accreditation, combined with the HyFlex model, positions UBI’s Postgraduate Certificates as a world-class offer for professionals eager to lead change in their industries and communities.

These certificates are more than academic credentials; they are flexible, scalable solutions for professional reinvention in times of technological, social, and economic transformation. This is to allow our alumni to Look forward, take control and shape their future.

Sources:

• Babashahi, L., Barbosa, C. E., Lima, Y., Lyra, A., Salazar, H., Argôlo, M., Almeida, M. A. d., & Souza, J. M. d. (2024). AI in the Workplace: A Systematic Review of Skill Transformation in the Industry. Administrative Sciences, 14(6), 127. https://doi.org/10.3390/admsci14060127
• Deloitte. (2024). 2024 Global Human Capital Trends. Deloitte Insights. https://www2.deloitte.com/insights/. Last access August 13^th, 2025
• Khechine, Hager & Lakhal, Sawsen & Bytha, Alphonse & Pascot,. (2014). UTAUT Model for Blended Learning: The Role of Gender and Age in the Intention to Use Webinars. Interdisciplinary Journal of E-Learning and Learning Objects.
• Kreibich, S. (2025, June 28). Upskilling for tomorrow’s workforce: Building skills for a global, digital future. Mignone Center for Career Success, Harvard University. Retrieved from https://careerservices.fas.harvard.edu/blog/2025/06/28/upskilling-for-tomorrows-workforce-building-skills-for-a-global-digital-future/. Last accessed August 13th, 2025.
• World Economic Forum. (2025, enero 8). The Future of Jobs Report 2025. https://www.weforum.org/reports/the-future-of-jobs-report-2025. Last Access: August 15th, 2025

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